X Marks the Spot

In this week's episode we talk about target marketing. It helps to do some market research to know WHO is actually moving to and from your area. The patterns will suggest who you can target to increase your sales and what type of services to provide.

I found a great resource at United Van Lines which has a lot of great info about migration in and outbound for each state. Here you can see age and other demographic info that could help define a target demographic.

https://www.unitedvanlines.com/newsroom/movers-study-2023

Another resource is US Census data as it provides information about state to state migration patterns. You can really see where you should be making some referral connections!

https://www.census.gov/library/stories/2023/11/state-to-state-migration.html More data you can download and dig into! https://www.census.gov/data/tables/time-series/demo/geographic-mobility/state-to-state-migration.html

Your local economic development board should also have some resources that can help you see the WHO behind your local market. What resources do you use to find target markets in your area?